Maggio Museale is the name given to the yearly campaign, carried out by Sapienza University's Rome Museum Hub, to promote and share the university's scientific, cultural, and historical heritage.

For the 2024 and the 2025 editions, the Sapienza Museums Hub asked me to create a full visual identity system in harmony with a professional and institutional tone of voice.

The logo it's an open frame: it's the icon of access, it's the icon of visibility, it's the icon of participation.
The range of color takes what Sapienza's iconographic tradition has offered with a Pompeian red, mineral green, ochre, black, constructing an uninterrupted relation between the happening and the university.

A project directed at the general public, academicians, students, and visitors, in the form of plain but powerful visual rhetoric, with maximum respect both for the public and the academic nature of the it.