Artemisia is neither a classical florist, but rather a flower design atelier in the heart of Florence.
That's where flowers are neither living tissue but a language: something to create, to learn, to tell.

The rebranding aimed to project this authorial, distinctive vision.
The logo an interlaced monogram that is reminiscent of a Florentine crest blends craftsmanship, recollection, and personality. The color palette is rich but vibrant: wine reds, ruby pinks, and black greens, harmonized like a Renaissance painting.

The visual identity plays with light and dark, contrast and silence, to produce Caravaggesque atmospheres and flower arrangements simultaneously natural and dramatic.
Every aspect from tissue paper to online presence is thoughtfully designed to communicate a refined but confident aesthetic.

Artemisia is a setting where flowers become idea, vision, and art.